bofridbofrid
Search housingFor tenantsFor landlordsFor Property OwnersFind tenants
  1. Home
  2. Articles
  3. För fastighetsägare
  4. Find Tenants for Your Vacant Apartments

Find Tenants for Your Vacant Apartments

For robots

"Where should we advertise to find tenants?" is the wrong first question. The right one is: how many qualified applicants do we need to sign a good lease — and where do they come from? And behind that hides the decisive question for a property company: should you build that reach yourself, or use a network that already exists?

Count backwards: how many applicants do you need?

A typical letting funnel looks roughly like this:

StepExample
Ad impressions1,000
Enquiries30
Qualified (meet income/credit criteria)8
Want to proceed after viewing4
Sign a lease1

Numbers vary by location and unit, but the pattern is stable: you need a three-digit number of impressions to land a solid tenant. If the top of the funnel is too narrow, no amount of good screening helps — you're forced to lower your bar or wait. Both are expensive.

To fill the funnel you must be everywhere at once

There's no single channel where all housing seekers are. The student, the family and the person relocating for work find you in different places:

Channel
bofrid

We connect landlords with tenants.

For Tenants

  • How It Works
  • Rent Housing
  • Search Housing
  • Private Landlords
  • Student Housing
  • Rent Prices

For Landlords

  • How It Works
  • Bofrid Partner
  • Rent Out
  • Rent Calculator
  • Advertise Free
  • Create Listing
  • Articles
  • Templates
  • Podcast: Find the right tenant

About Bofrid

  • About Us
  • How It Works
  • Pricing
  • Contact
  • Knowledge Bank
  • Bofrid Podcast

Legal

  • Terms
  • Privacy
  • Cookies

© 2026 Bofrid AB / 559513-3124

FacebookInstagramLinkedIn
Reaches
Strength
Watch out for
Housing platformsBroad, active seekersVolume + screening toolsCompetition for attention
Local Facebook groupsLocally rooted, fast-movingQuick response, local relevanceNeeds presence and moderation
Own site / queueAlready interested in youLoyalty, low costLimited reach
Agent / placementHard segments, time-poorOffloads the workCosts or needs a partner

For the top of the funnel to be broad enough, you need to be active across several of these channels at once — not pick one.

Building your own reach is a full-time job

Here's the catch. Actually having that breadth means:

  • Active presence in dozens of local Facebook groups, each with its own rules and moderation.
  • Accounts and visibility on several housing platforms.
  • Your own site or queue that actually draws visitors.
  • Ongoing content and upkeep to keep the channels alive.

That's not a task on the side of management — it's a marketing function in its own right. For most property companies it's neither realistic nor profitable to build and maintain that breadth just to fill vacancies one at a time.

Use a network that already has the reach

The alternative is to plug into a network that already exists. Bofrid spreads your vacant homes across bofrid.se and a channel network of hundreds of local housing groups and sites nationwide — together over 600,000 housing seekers. You get the entire top of the funnel without building or maintaining a single channel of your own.

And the seekers are forwarded verified and straight to you, so you get the breadth without drowning in admin — and you pay only when a forwarded prospect signs a lease.

Quality: let a gate do the screening

More applicants only help if they don't create extra work. A verified tenant who has already submitted documents makes reference checks and credit assessment fast. When the network handles both reach and verification, you spend your time on what actually needs your judgement: choosing the right tenant.

Summary

Finding tenants fast requires broad reach — but building and maintaining your own channels is a full-time job that rarely pays off for filling vacancies one at a time. The pragmatic path for a property company is to use a network that already has the reach, and pay only when it leads to a lease. For the whole letting picture, see our complete guide for property companies.

FAQ

How many applicants do you need to rent out an apartment? Expect only a fraction of those who see the ad to be qualified. Often you need dozens of enquiries to get a handful of qualified applicants and one solid lease.

Is it worth building your own advertising channels? Rarely, if the goal is just to fill occasional vacancies. The breadth required — many groups, several platforms, your own site and ongoing content — amounts to a whole marketing function. Using an existing network gives the same reach without the fixed cost.

How do you avoid drowning in applications? By letting only verified, qualified applicants proceed to viewing and decision — ideally because the channel that forwards them has already screened for you.

William Wiklund

William Wiklund

July 4, 2026
Back to all articles

Fill your vacancies

Bofrid forwards verified tenants to your property company. Leave your email — you pay only when a forwarded prospect signs a lease.

kontakt@bofrid.se

För fastighetsägare

Related Articles

R
För fastighetsägare

Reduce Vacancies: Fill Empty Apartments Faster

Stop measuring vacancy in percent and start counting days. A time-based method to cut vacancies — with a day-budget and seven concrete levers.

Jul 4, 20261 min
F
För fastighetsägare

Find Tenants for Your Vacant Apartments

The right question isn’t where to advertise, but how many qualified applicants you need. Build a funnel that delivers the right seekers — fast.

Jul 4, 20261 min
W
För fastighetsägare

What Does a Vacancy Cost? Calculating Empty Apartments

An empty apartment isn't just lost rent. Here's how to calculate the real cost of a vacancy — and what every saved week is worth.

Jul 4, 20261 min