---
title: "Find Tenants for Your Vacant Apartments"
author: "William Wiklund"
authorUrl: "https://bofrid.se/en/articles/authors/william-wiklund"
datePublished: "2026-07-04T14:51:47.745Z"
dateModified: "2026-07-04T15:18:08Z"
description: "Finding tenants needs broad reach — but building your own channels is a full-time job. How property companies use a ready-made network instead."
keywords: ["find tenants", "advertise rental", "market a rental", "reach housing seekers", "letting funnel"]
categories: ["För fastighetsbolag"]
canonical: "https://bofrid.se/en/articles/how-to-find-tenants-fast"
language: "en"
---

# Find Tenants for Your Vacant Apartments

"Where should we advertise to find tenants?" is the wrong first question. The right one is: **how many qualified applicants do we need to sign a good lease — and where do they come from?** And behind that hides the decisive question for a property company: should you build that reach yourself, or use a network that already exists?

## Count backwards: how many applicants do you need?

A typical letting funnel looks roughly like this:

| Step | Example |
|---|---|
| Ad impressions | 1,000 |
| Enquiries | 30 |
| Qualified (meet income/credit criteria) | 8 |
| Want to proceed after viewing | 4 |
| Sign a lease | 1 |

Numbers vary by location and unit, but the pattern is stable: **you need a three-digit number of impressions to land a solid tenant.** If the top of the funnel is too narrow, no amount of good screening helps — you're forced to lower your bar or wait. Both are expensive.

## To fill the funnel you must be everywhere at once

There's no single channel where all housing seekers are. The student, the family and the person relocating for work find you in different places:

| Channel | Reaches | Strength | Watch out for |
|---|---|---|---|
| Housing platforms | Broad, active seekers | Volume + screening tools | Competition for attention |
| Local Facebook groups | Locally rooted, fast-moving | Quick response, local relevance | Needs presence and moderation |
| Own site / queue | Already interested in you | Loyalty, low cost | Limited reach |
| Agent / placement | Hard segments, time-poor | Offloads the work | Costs or needs a partner |

For the top of the funnel to be broad enough, you need to be active across several of these channels **at once** — not pick one.

## Building your own reach is a full-time job

Here's the catch. Actually having that breadth means:

- Active presence in dozens of **local Facebook groups**, each with its own rules and moderation.
- Accounts and visibility on several **housing platforms**.
- Your **own site or queue** that actually draws visitors.
- **Ongoing content and upkeep** to keep the channels alive.

That's not a task on the side of management — it's a marketing function in its own right. For most property companies it's neither realistic nor profitable to build and maintain that breadth just to fill vacancies one at a time.

## Use a network that already has the reach

The alternative is to plug into a network that already exists. [Bofrid](/en/for-property-companies) spreads your vacant homes across bofrid.se and a channel network of hundreds of local housing groups and sites nationwide — together over 600,000 housing seekers. You get the entire top of the funnel without building or maintaining a single channel of your own.

And the seekers are forwarded **verified and straight to you**, so you get the breadth without drowning in admin — and you pay only when a forwarded prospect signs a lease.

## Quality: let a gate do the screening

More applicants only help if they don't create extra work. A [verified tenant](/en/knowledge-bank/verifierad-hyresgast) who has already submitted documents makes [reference checks](/en/knowledge-bank/referenskontroll) and credit assessment fast. When the network handles both reach and verification, you spend your time on what actually needs your judgement: choosing the right tenant.

## Summary

Finding tenants fast requires broad reach — but building and maintaining your own channels is a full-time job that rarely pays off for filling vacancies one at a time. The pragmatic path for a property company is to use a network that already has the reach, and pay only when it leads to a lease. For the whole letting picture, see our [complete guide for property companies](/en/articles/renting-out-apartments-as-a-property-company).

## FAQ

**How many applicants do you need to rent out an apartment?**
Expect only a fraction of those who see the ad to be qualified. Often you need dozens of enquiries to get a handful of qualified applicants and one solid lease.

**Is it worth building your own advertising channels?**
Rarely, if the goal is just to fill occasional vacancies. The breadth required — many groups, several platforms, your own site and ongoing content — amounts to a whole marketing function. Using an existing network gives the same reach without the fixed cost.

**How do you avoid drowning in applications?**
By letting only verified, qualified applicants proceed to viewing and decision — ideally because the channel that forwards them has already screened for you.